UI DESIGN
When rolling out the updated wishlist, we focused on the MLP first. Updates included — adding wishlist to the Product Listing Page, no sign-in required, and adding wishlist animation to the header.
M
❤️
P
Live prototypes (Andriod)
Caveat: This might have a few bugs, quirks, or not work perfectly because, well, life happens—but over here, we call it 'character'! If something breaks, just consider it a feature. Thanks! 🙃
This is a live prototype! Feel free to click around and explore. Complete Tasks 1-3 by navigating through the sidebar on the left. Check the descriptions below for details on each screen functionality and then you walkthrough the prototype. Let me know if you have any feedback!
Outcomes
The Launch and Impact
In May 2017, Adidas launched the updated wishlist functionality, resulting in a 720% increase in usage.
Customers appreciated the intuitive design, with feedback like:
"I’ve never seen wishlist functionality like the hearts in the corner of item photos—this is rad! It makes navigating the catalog so much easier."
Reflections: Key Learnings
Holistic Approach : Success came from thinking across the customer journey, rather than focusing solely on one agile cell.
Collaboration : Strong communication and critical reviews involving team leads from all agile groups ensured alignment and smooth implementation.
Ongoing Evolution :The wishlist is a dynamic feature with room for continuous optimization through research and iteration.
Next Steps: Research and Optimization
Evaluate User Experience
- Are users navigating the wishlist flow seamlessly?
- Do they understand the transition from wishlist to bag?
Optimize Design
- Test the impact of adding wishlist functionality to the bag page.
- Determine if a first-time notification ("Added to wishlist") improves user engagement.
Iterate and Refine
- Continue research to identify new opportunities for enhancement.
- The wishlist will remain a key focus as we strive to meet evolving user needs and maximize its potential.